
Video After the Jump
- Positioning: Soulja Boy told the WSJ that as a high schooler he used a free music community site that incorporates social media called SoundClick to download his music. He says he "built his name" on the site, reaching Top 10 among artists and decided to expand, creating a Myspace profile where he began to get requests for performances.
- Linking: He linked the pages so that users who visited his SoundClick profile would also be directed to his Myspace page, (which has now amassed more than 86 million views). With linking the pages, he says plays of his songs began to increase and, after he reached his first million, he says he then began making money from the downloads, generating over $100,000 via SoundClick with a deal that lets artists sell their songs for $1 (with 50% going back to SoundClick.) He says he averaged about 19,000 downloads per day via SoundClick.

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